Chef'n

Chef’n had a unique request... to launch a brand that had already been in the retail market for 20 years. The products were fun and inventive, but the current brand felt dated. The brand was redesigned from the ground up. The logo went bold, the color palette went bright with a signature green, and the packaging was designed to give the customer a hands-on feel to each item. Catalogs, exhibits, advertising and POP displays we're also created using the new bold brand.