Nordstrom Rack

The launch of a flagship store is a big deal for any company. For Nordstrom Rack it was an opportunity to showcase their brand right next door to their Downtown Seattle Nordstrom location. To promote this high profile launch, we created bus wraps, wild postings, building-sized murals, emails and an invite-only triple points event with video walls, wearables and a custom shopping cart with flashing lights. The assets created were also used to celebrate other openings across the brand’s network.